A heritage publisher for Pakistani family memory

Their stories. In their voice.

ان کی کہانی، ان کی اپنی آواز میں

A dedicated Pakistani caller phones your elder in Urdu every week, asks one patient question at a time, and turns those calls into a private family book with photos, audio, and the lines nobody wrote down.

Start their book, from $59/mo

One caller per family. Pause any time. They set the pace. Pricing in PKR for families inside Pakistan.

Dastaan illustrated publisher mark
داستان Book first Voice kept

The thing families keep postponing

The stories disappear quietly.

Every year, the stories get shorter. A name is forgotten. A street turns into "that old place." A recipe becomes guesswork. A joke nobody else can tell goes missing from the room.

Most elders do not sit down to record a memoir. They laugh, deflect, change the subject, or say there was nothing special about their life.

"Bas, aam si baat thi." That ordinary thing is usually the inheritance.
A three-panel comic strip: Dada Jan looks at his late wife's framed photo and remembers she told him 14 stories. He presses his forehead, remembering only two. He calls Dastaan.

How the ritual works

We call gently. They answer slowly.

The family sets the rhythm. The elder keeps control. The book grows one conversation at a time.

01

Send the tap link.

Pick the call cadence, family context, and safe topics. Your elder receives one clear link by SMS, email, or WhatsApp.

02

Your dedicated Pakistani caller phones in Urdu.

A real person, same caller each week, trained on your family context. Patient, consent-led, paced around their energy. They speak. The caller listens. Stories surface slowly.

03

The book arrives.

Months later, audio, photos, transcripts, chapters become a physical family book made to be held. One per elder.

Illustration of Dada Jan, the Dastaan mascot, listening on a phone in his chair

Pictured: Dada Jan. The patient listener on every call.

Dastaan intake link
Add the photos they already have. We only use what your family approves.
Google PhotosiCloudWhatsAppManual scans
Open family archive

The moat is the photo memory

Their camera roll becomes the spine of the book.

The intake link connects Google Photos, iCloud, WhatsApp media, or manual scans with consent. During calls, Dastaan can surface a wedding photo, a shop sign, a school uniform, or a cousin nobody has labeled yet.

Photos become prompts. Prompts become chapters. The family reviews what goes into the book before anything is printed.

Start light. End with a book.

Two ways in. Same destination.

Subscribe and let the calls accumulate, or buy a one-time gift package for the full ritual. Half of every subscription dollar credits toward a gift upgrade. Every elder ends up with a real book.

PKR pricing for families inside Pakistan.

Membership (capture as you go)

Listen Free

Free Free

1 AI-only call per month, 20 minutes, transcript saved in your family vault. A taste of the ritual before the real thing.

Pakistan only

Lite

PKR 3,999/mo

2 sessions per month with your dedicated Pakistani caller. Softcover book delivered when the story feels complete. Private NFC archive. Pakistan-resident families only.

Premium Membership

$129/mo or $1,099/yr PKR 16,999/mo or PKR 169,999/yr

8 sessions per month with your dedicated caller. Hardcover book + family-tree appendix + 5 photo restorations + 3 printed copies. Private NFC archive for life.

Gift packages (one-time, fixed scope)

Standard Gift

$299 PKR 39,999

60 to 100 page softcover, up to 12 human caller sessions, digital PDF, 1 printed copy, private NFC archive.

Heirloom Gift

$1,099 PKR 149,999

200+ page cloth book with gilt edges and slipcase, up to 30 human caller sessions, professional editor pass, 10 photo restorations, 5 copies, private NFC archive, hand-written dedication.

Conversion credit: half of every subscription dollar credits toward a one-time gift upgrade. Three months on Dastaan Membership ($177) takes a Standard Gift down to $211, or a Premium Gift down to $461. half of every subscription rupee credits toward a one-time gift upgrade. Three months on Dastaan Membership (PKR 23,997) takes a Standard Gift down to PKR 28,001, or a Premium Gift down to PKR 63,001.

Add-ons, a la carte

Extra caller session $15 beyond cap PKR 1,999 beyond cap Photo restoration $24 beyond included PKR 2,999 beyond included Urdu to English translation pass $129 PKR 14,999 Multi-elder edition $199 PKR 24,999 Lifetime archive hosting guarantee $99 one-time PKR 9,999 one-time Printed photo album companion $129 PKR 14,999 Opt-in video call layer $99 one-time PKR 9,999 one-time

Early family signal

People do not open up because the software is clever.

They open up when the question is respectful and the family has made room for the answer.

My father did not want a big interview. He was fine with a phone call after chai. That changed everything.
Pilot family, Karachi
The Urdu mattered. The pauses mattered. It sounded like him, not like someone cleaned him up for a brochure.
Pilot family, Toronto
The photo prompts brought out stories we had never heard, from a picture we had all seen a hundred times.
Pilot family, London
Illustration of Dada Jan holding the finished cobalt Dastaan book

One elder. One voice. One book.

Start their book.

Subscribe from $59/mo or gift the full ritual from $299 (one-time). PKR pricing for families inside Pakistan. Dedicated Pakistani caller, transcription, photo restoration, and printing all included.

کہانی مکمل ہونا ضروری نہیں۔ سننا ضروری ہے۔

Start their book