A heritage publisher for Pakistani family memory

Their stories. In their voice.

ان کی کہانی، ان کی اپنی آواز میں

We call your elder in Urdu, ask one gentle question at a time, and turn those calls into a private family book with photos, audio, and the lines nobody wrote down.

One elder. One voice. One book. $399 USDPKR 44,000.

Dastaan illustrated publisher mark
داستان Book first Voice kept

The thing families keep postponing

The stories disappear quietly.

Every year, the stories get shorter. A name is forgotten. A street turns into "that old place." A recipe becomes guesswork. A joke nobody else can tell goes missing from the room.

Most elders do not sit down to record a memoir. They laugh, deflect, change the subject, or say there was nothing special about their life.

"Bas, aam si baat thi." That ordinary thing is usually the inheritance.
A three-panel comic strip: Dada Jan looks at his late wife's framed photo and remembers she told him 14 stories. He presses his forehead, remembering only two. He calls Dastaan.

How the ritual works

We call gently. They answer slowly.

The family sets the rhythm. The elder keeps control. The book grows one conversation at a time.

01

Send the tap link.

Pick the call cadence, family context, and safe topics. Your elder receives one clear link by SMS, email, or WhatsApp.

02

Dastaan calls in Urdu, one question at a time.

Same warm voice each week. Consent-led, paced around their energy, remembers what they said last time. Your elder speaks. We listen. Stories surface slowly.

03

The book arrives.

Months later, audio, photos, transcripts, chapters become a physical family book made to be held. One per elder.

Illustration of Dada Jan, the Dastaan mascot, listening on a phone in his chair

Pictured: Dada Jan. The patient listener on every call.

Dastaan intake link
Add the photos they already have. We only use what your family approves.
Google PhotosiCloudWhatsAppManual scans
Open family archive

The moat is the photo memory

Their camera roll becomes the spine of the book.

The intake link connects Google Photos, iCloud, WhatsApp media, or manual scans with consent. During calls, Dastaan can surface a wedding photo, a shop sign, a school uniform, or a cousin nobody has labeled yet.

Photos become prompts. Prompts become chapters. The family reviews what goes into the book before anything is printed.

One elder. One voice. One book.

One price. No tiers.

A memoir is not a SKU. We charge one honest price for the full ritual, and we put every dollar into a book your family will pass down for a hundred years.

PKR shown for families inside Pakistan.

The Dastaan Book

$399 PKR 44,000

One-time. Pay when the first call is booked. Full refund if the elder is not the right fit within the first two calls.

Everything included:

  • Patient Urdu memoir-caller, weekly cadence, paced around your elder's energy
  • Up to 30 calls over 3 to 6 months until the story feels complete
  • Full transcription in Urdu and English
  • 2 photo restorations for the book
  • Family-tree appendix and handwritten dedication
  • Hardcover heirloom book, 1 printed copy
  • Private NFC family archive, hosted for life

Want a slower path or a smaller bundle? Some families need a few exploratory calls before committing. and we will work it out, one elder at a time.

Early family signal

People do not open up because the software is clever.

They open up when the question is respectful and the family has made room for the answer.

My father did not want a big interview. He was fine with a phone call after chai. That changed everything.
Pilot family, Karachi
The Urdu mattered. The pauses mattered. It sounded like him, not like someone cleaned him up for a brochure.
Pilot family, Toronto
The photo prompts brought out stories we had never heard, from a picture we had all seen a hundred times.
Pilot family, London
Illustration of Dada Jan holding the finished cobalt Dastaan book

One elder. One voice. One book.

Start their book.

One price for the full ritual: $399 USDPKR 44,000 for Pakistan-resident families. Calls in Urdu, transcription, photo restoration, hardcover printing, and the private family archive all included.

کہانی مکمل ہونا ضروری نہیں۔ سننا ضروری ہے۔